VP Creative Director / Copywriter / Storyteller

ABOUT

 

 

WHO I AM:

Mexican VP Creative Director, storyteller, writer, documentary photographer and human rights activist. I believe that every brand, company and organization has the opportunity to make a positive impact on people and on this planet.

What I do:
16+ years leading and creating strategic and culturally relevant creative ideas for 360 advertising, digital marketing, social editorial content, positioning, design and documentary projects for award-winning agencies.

Creative direction, storytelling, and conceptualization (Advanced Bilingual Copywriting)

Close Relationships with clients, agencies and partners: Heineken Group, Adidas, Toyota, Coca Cola, KFC, Amazon Prime, Greenpeace, Sanofi, American Airlines, Paypal, Google, Marriot, Spotify, Mitsubishi, Petsmart, LA28, Johnsonville, Shure, Doña María, GE, Telemundo, Northgate Market, Barcel, Beyond Meat, IcyHot, Cerave, Starbucks, HP, Pepsico, eBay, United Airlines, Booking.com, Target, Budweiser, Alaska Airlines, FX, Konami, USOC Paralympics, Clinique, Nestlé, Dove, Santander.

Lead and work in close collaboration with 56+ creatives, planners, production, data and account management team, directors, editors and photographers.

Member of DEI Cannes Lions Global Council where leaders work towards commitments that will improve diversity, equity and inclusion in all work places.

Photojournalism and editorial photography. 14 years of photojournalism, storytelling, editorial and travel photography experience.

Co-founder of Colectivo Constelación a nonprofit organization helping fight for human rights for vulnerable groups through creative ideas.

EXPERIENCE

VP CREATIVE DIRECTOR - MEDIA.MONKS
2022 - present

Creative lead on a team of 56+ people and 40+ brands.
Won Heineken, Adidas, Santander and MVS in one year.
Agency of the year at the TikTok Awards.
Agency of the year at IABMixx.
Rolling Stone´s first branded front page for KFC.

GROUP CREATIVE DIRECTOR - MEDIA.MONKS LA/MEX
Jan 2018– Nov 2022

Creative lead on a team of 25 people.
Launch of Trapperz for Spotify Latam (270 content pieces, 35MM organic impressions and 50%+ followers).
Launch of the most successful campaign for Petsmart with 4B views in one week (Cat on a Leash).
Global digital launch of Beyond Meat, (150MM organic impressions).
Global social and creative strategy for Whatsapp.
Northgate Market positioning in the US.
Launch of Johnsonville in Mexico.

CREATIVE DIRECTOR - EDELMAN
Jan 2017– Jan 2018

Influencer, digital and social creative strategies to position brands with younger audiences.
PR and crisis management campaigns for multiple brands.

SR. COPYWRITER - 72ANDSUNNY LA
2016 – 2017

Concepting, copywriting, strategic campaigns (Target)
Creative strategy for the launch of Finding Dory toys, which sold out in a week.
Supervision of junior teams and digital productions.

SR. COPYWRITER - CONILL SAATCHI & SAATCHI LA
Aug 2012 – Jan 2016

Co-lead the campaign “More than a car”, the most important campaign for Toyota in the US.
Co-lead in the campaign “Projecting History” (Budweiser).
Supervision of junior teams and digital productions.

COPYWRITER IGNITED USA
Feb 2011 – Aug 2012.

Concepting and writing for the launch of Metal Gear at Comi-Con generating 2 million organic impressions.
Concepting and writing for the launch of the first campaign in the US to help veterans get involved in sports.

JR. COPYWRITER - JWT MÉXICO
Mar 2008 – Feb 2011

Concepting and writing for Sedal Unilever campaign which was shortlisted at Cannes.
Concepting, writing and production.

AWARDS

Advertising: Cannes, NYF, Effie, FIAP, D&AD, One Show, EL Ojo, Clio, FIAP, Wave, Círculo Creativo, El Sol, Young Lions, Pinino Oro, TikTok Awards, IABMixx
Photography: Renaissance Awards, Center of Photography, Los Diez, Photoville, AP-AI Awards, Latin American Fotografía, Centro Cultural Alfonso Reyes, Club Fotográfico de México, LA Solo exhibit, IPA London, Tokyo, Los Angeles.
AdAge 2015: Creatives you need to know. Cannes Lions edition

STUDIES

Google Rare Academy 2023 DEI global program
Victoria 147 Business School Mexico 2023 Winner Business program Despegue
See it Be it Colombia 2020 Cannes Lions
Foundry Photojournalism Workshop Mexico City 2017
Matt Black Workshop Los Angeles 2015
Ed Kashi Workshop Greece 2014
John Stanmeyer Documentary & Storytelling Workshop India 2013
Otis College of Art and Design 2012
Santa Monica College 2012 Art and Photography
CECC Mexico City B.A. Communications & Advertising 2005 – 2009

Portfolio: www.marcelaangelesportfolio.com
Instagram: @marcelaangeles
Linkedin: https://www.linkedin.com/in/marcelaangeles