VP Creative Director / Copywriter / Storyteller
Adidas - Dibu

Adidas - Dibu

Adidas - Dibu

Adidas - Dibu

Adidas DIBU

After a fan of the sportswear brand Nike shared an image aimed at their fierce competitor, showing a Chilean player's foot being held using an English slogan that said, "Everyone wants a pair of Nike shoes," . However, Adidas didn't stand idle and used Dibu Martínez’s gloves to respond.

Their reply featured an image of the gloves worn by the Albiceleste’s goalkeeper, saying, "This is the pair everyone wants," boasting about the gloves of the controversial player, who proudly wears Adidas while playing for Argentina’s national team, where he was key in their triumph as the current World Cup Champions.