Cannes, El Sol, USH, Círculo Creativo, Ojo de Iberoamérica, Young Creatives, Pinino de Oro, Clio, New York Festival, Effie, AD&D, One Show, Wave.
Something strange happens between Hispanics and their Toyotas. It’s called love. Real love. The kind of love that makes you give a name to an inanimate object. This insight gave birth to a three-year platform that celebrated and immortalized the love stories between people and their cars, reshaping the way Toyota owners engage with the brand.